A fictional campaign I created as a student project.

The campaign „Unwanted Unseen“ aims to increase social engagement and raise awareness about homelessness.

The Idea is to create Pop-up living rooms in vacant storefronts, which give homeless people a cozy place to warm up. Volunteers support the organization by serving food and drinks in those pop-up living rooms.

For this campaign, I designed and created a concept book, a site banner, room views, posters, and social media posts. All the illustrations that are used in this project were created by me.