Edgar Freecards

To appeal to a younger target group, we decided to use Edgar postcards, as they can be found exactly where this demographic likes to spend most of their time; cinemas, bars and restaurants.

The task was to design something that people would use, either by hanging it up on their walls or even sending it to family and friends, showcasing the coworking space BEEHIVE. For this project, we designed 3 different motifs, that resulted in 28,320 printed postcards that were used in 177 different scene locations spread throughout Düsseldorf.

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